• "It is an honour to bring this initiative to life in the Arab World. We want all the children in the Gulf to have their voices heard, it is their future."

    HH Sheikha Hissa Hamdan Bin Rashid Al Maktoum

About our Goodwill Ambassador

HH Sheikha Hissa Hamdan bin Rashid Al Maktoum


It is a great pleasure for the Voices of Future Generations Initiative to announce that Sheikha Hissa Hamdan bin Rashid Al Maktoum has agreed to serve as its Goodwill Ambassador for the Gulf Region. Promoting children’s rights and sustainable development, this unique programme empowers children to promote the UN Convention on the Rights of the Child as well as Sustainable Development Goals through a story writing competition.

Sharing her love of literature with children from around the region, Sheikha Hissa will support the development of a children’s book series authored by children, for children. These stories from around the world are illustrated and published, and the books disseminated globally to schools and libraries for all children to benefit from being able to read stories told from a child’s point of view. Every story highlights children’s rights and sustainability in creative and entertaining ways.

Sheikha Hissa, a passionate horsewoman and writer, is the author of Tajaarub: From a Horsewoman’s Journey, which explores the powerful connection between humans and horses. She has led her teams of horses in practices and trainings in both England and Dubai. In her position as Goodwill Ambassador for the Gulf Region she is committed to making a real difference in the lives of young people.

Finding inspiration: nature, books and community - the voice of HH Sheikha Hissa Hamdan Bin Rashid Al Maktoum

The reason I wrote my book was because I like stories; I love a good story, and I enjoy sharing them. Although there is nothing wrong with make-believe ones, mine were real experiences that I loved to share with others.

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