It is a great pleasure for the Voices of Future Generations Initiative to have Sheikha Hissa bint Hamdan bin Rashid Al Maktoum as its Goodwill Ambassador for the Middle East Region. Promoting children’s rights and sustainable development, this unique programme empowers children to promote the UN Convention on the Rights of the Child as well as Sustainable Development Goals through a story writing competition.

Sharing her love of literature with children from around the region, Sheikha Hissa supports the development of a children’s book series authored by children, for children. These stories are illustrated and published, and the books disseminated globally to schools and libraries for all children to benefit from being able to read stories told from a child’s point of view. Every story highlights children’s rights and sustainability in creative and entertaining ways.

Sheikha Hissa, a passionate horsewoman and writer, is the author of Tajaarub: From a Horsewoman’s Journey, which explores the powerful connection between humans and horses. She has led her teams of horses in practices and trainings in both England and Dubai. In her position as Goodwill Ambassador for the Middle East she is committed to making a real difference in the lives of young people.