This privacy policy aims to give you information on how the Emirates Literature Foundation collects and processes your personal data through your use of this website, including any data you may provide through such as signing up to our newsletter, purchasing a product or service or entering a competition. This website is not intended for young children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data so that you are fully aware of how and why we are using your data.

Who we are

We are the Emirates Literature Foundation. We are the sole owner of the information collected on this site. Our address is Emirates Literature Foundation, Al Shindagha Historical Neighbourhood, PO Box 24506, Dubai, United Arab Emirates. We will not sell, share or rent this information to others in ways different from what is disclosed in this statement. The following policies are only in effect for web pages, newsletters and opt-in announcement lists owned and operated by ELF.

What information do we collect about you

We may collect your identity data which includes first name, maiden name, last name, title, date of birth and gender, address, email address, login data and IP address. If you purchase a product from us, your card information is not held by us but is collected by our third-party payment processors who process credit/debit card transactions.

How is your personal data collected?

Through direct interactions by filling in forms, buying products or services, creating an account, subscribing to our newsletter or entering a competition.

How we use this information

We may use your data to provide you with information about services which you have requested or process orders that you have submitted.

Where we need to comply with a legal or regulatory obligation.

We may contact you about services which may be of interest to you but only if you opted to allow this at the time you provided us with your details.
If you no longer want us to use your data in this way please update your details by emailing us at info@elfdubai.org.

Disclosure of your personal information

We will only share your personal data with third parties where we are legally obliged to such as a commercial transaction or a request but we will only pass on the minimum information necessary.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

How we protect your personal information

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees  and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
The transmission of information over the internet is not completely secure however we will do our best to protect your personal data. We cannot guarantee the security of the data transmitted to this site and any transmission is at your own risk.
ELF uses every precaution to ensure the security of data transmissions from the user’s device to our servers. Where sensitive information like credit card details or financial information is transmitted, it is done so using SSL encryption.

How long do we keep your personal information?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
You have the right to the rectification or deletion of your data and unsubscribe from ELF email communications at any time.
Opting out
You can ask us to stop sending you marketing messages at any time by checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us directly through email. If you opt out of receiving marketing messages, this will not apply to personal data you have provided to us as a result of purchasing a product or service or other transactions.

Changes to this privacy policy

We reserve the right to amend this privacy statement in the future. Any changes we make to this privacy policy will be posted on this page and where appropriate, notified to you by email.

Cookie Policy

A cookie is a small file of letters and numbers that are placed on your computer by websites that you visit. They are widely used in order to make websites work and provide information to the owners of the site.
We use other cookies to enhance your experience navigating through our website, anonymously collecting information on pages visited which allows us to improve the performance of our website.
You have the choice to accept or reject cookies by changing settings on their browser. Cookies are used to deliver personalised content to users by storing the user’s preferences. Sensitive information like passwords and credit card details are not stored on cookies placed on the user’s system by the ELF website.