Voices of Future Generations is a unique writing initiative launched under the patronage of UNESCO and supported by HH Sheikha Hissa bint Hamdan bin Rashid Al Maktoum, Goodwill Ambassador for the Middle East. It was created to promote Sustainability and the UN Convention on the Rights of the Child through a creative writing competition for young children. The competition was first launched in the Middle East in 2019, with support from Emirates Literature Foundation.