Roots & Shoots UAE Programme

The Emirates Literature Foundation has entered into a partnership with the Jane Goodall Institute to promote literature, encourage reading for pleasure, and foster a deep understanding of the Sustainable Development Goals in children. Through the partnership, the Jane Goodall Institute’s Roots & Shoots program will be twinned with the Voices of Future Generations initiative to create a chain of sustainability awareness and drive positive action.

HH Sheikha Maytha bint Hamdan bin Rashid Al Maktoum has been named Goodwill Ambassador for Roots & Shoots UAE, and HH Sheikha Hissa bint Hamdan bin Rashid Al Maktoum is the Goodwill Ambassador for Voices of Future Generations Middle East. Together the sisters aim to ensure children today grow up with a mastery of reading and writing coupled with the awareness and drive to protect the environment and vulnerable communities, in order to create a more sustainable world.

How it works:

The Voices of Future Generations initiative is a creative writing competition that encourages children aged 8-12 to write adventure stories featuring sustainable themes, about characters overcoming challenges and creating a more tolerant, sustainable world. It was created to promote sustainability awareness and the UN Convention on the Rights of the Child.


The Jane Goodall Institute’s Roots & Shoots program aims to empower young people to get together to implement practical positive change for people, animals and the environment. Since anyone can start a Roots & Shoots group and get to work on creating a better world, school, community and youth groups, and even family groups can all apply to join. The group decides how they will make a positive impact, which means all initiatives are perfect for their location, while they can learn from and share ideas with other Roots & Shoots groups from around the world. Showing and celebrating success is a key part of the Roots & Shoots initiative, to energise and inspire, and proving time and again that anyone can make a difference.

The Emirates Literature Foundation will drive the growth of the initiative across the seven emirates of the UAE and the wider region, with an aim to create immersive, creative learning opportunities, field trips, and science projects. Twinning the two initiatives will give a comprehensive sustainability-themed path for children to follow from a young age up to adulthood. Knowledge and understanding of the Sustainable Development Goals through creating their own stories gives young people a voice on a global platform, and a way to encourage others to take up the challenge.